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Consumer Disc strategies

100 documented Consumer Disc strategies from our reference catalogue of 20,000 — names, logic and sources. Catalogued here, tested honestly, and — usually — buried in the graveyard.

AMZN -10% YTD 2026
AmazonShort
AMZN -10% YTD 2026
Source: 247
AWS subsidizes retail
AmazonLong
AWS profits subsidize retail
Source: encyclopedia
Abercrombie ANF turnaround
ApparelLong
Abercrombie ANF turnaround
Source: encyclopedia
Adidas ADDYY
ApparelMulti
Adidas ADDYY athletic
Source: encyclopedia
Advertising business growing
AmazonLong
Amazon advertising business growing
Source: encyclopedia
Airbnb ABNB
TravelLong
Airbnb ABNB short-term rental
Source: Fool
Alibaba BABA China
E-commerceMulti
Alibaba BABA China e-commerce
Source: Fool
Amazon 27.11% top weight
Sector StatsLong
Amazon AMZN 27.11% sector weight
Source: MSCI
Amazon AMZN cons disc top
AmazonLong
Amazon AMZN largest cons disc
Source: Fool
BYD China EV leader
AutoLong
BYD #1 EV manufacturer global
Source: Fool
BYD competitive threat
TeslaShort
BYD China competitive threat
Source: 247
Booking Holdings BKNG
TravelLong
Booking Holdings BKNG OTA
Source: MSCI
Brunello Cucinelli BC
LuxuryMulti
Brunello Cucinelli BC Italian
Source: encyclopedia
Burberry BRBY UK
LuxuryMulti
Burberry BRBY UK luxury
Source: Fool
Burlington BURL
Off-PriceMulti
Burlington BURL off-price
Source: encyclopedia
Capri CPRI Michael Kors Versace
ApparelMulti
Capri Holdings CPRI luxury labels
Source: encyclopedia
Chipotle CMG
RestaurantsLong
Chipotle Mexican Grill CMG
Source: Fool
Deckers DECK Hoka UGG
ApparelLong
Deckers DECK Hoka + UGG
Source: Fool
Disney DIS
StreamingLong
Disney DIS streaming + parks
Source: Fool
Domino's DPZ
RestaurantsMulti
Domino's Pizza DPZ
Source: encyclopedia
DoorDash DASH delivery
RestaurantsLong
DoorDash DASH delivery leader
Source: encyclopedia
EA Electronic Arts
GamingMulti
Electronic Arts EA games
Source: encyclopedia
Etsy ETSY
E-commerceMulti
Etsy ETSY handmade marketplace
Source: encyclopedia
Expedia EXPE
TravelMulti
Expedia EXPE OTA
Source: encyclopedia
FDIS 19% 1Y +259% 10Y return
Sector StatsLong
FDIS 19% 1Y 259% 10Y return
Source: 247
FDIS Fidelity MSCI
ETFsLong
Fidelity FDIS Cons Disc
Source: 247
FSD robotaxi mission
TeslaLong
FSD + Robotaxi mission
Source: encyclopedia
Ferrari 29.5% op margin
LuxuryLong
Ferrari 29.5% operating margin
Source: Fool
Ferrari RACE limited prod
LuxuryLong
Ferrari RACE limited production
Source: Fool
Floor & Decor FND specialty
Home ImproveMulti
Floor & Decor FND specialty
Source: encyclopedia
Ford F EV transition
AutoMulti
Ford F EV transition
Source: encyclopedia
GM diversified including Cruise
AutoMulti
GM with Cruise (paused)
Source: encyclopedia
GMS for $5.5B 2025
Home ImproveMulti
Home Depot GMS $5.5B 2025
Source: Fool
Hermès single-brand
LuxuryLong
Hermès HESAY single-brand luxury
Source: Fool
Home Depot HD #3 sector
Home ImproveLong
Home Depot HD #3 cons disc weight
Source: Fool
Honda HMC
AutoMulti
Honda Motor HMC Japanese
Source: encyclopedia
JD.com JD
E-commerceMulti
JD.com JD China e-commerce
Source: encyclopedia
Kering Gucci+Saint Laurent
LuxuryMulti
Kering KER Gucci + YSL + Bottega
Source: encyclopedia
LVMH 9M 2025 -4.6% rev
LuxuryShort
LVMH 9M 2025 rev -4.6%
Source: Fool
LVMH largest $278B luxury
LuxuryLong
LVMH largest luxury company $278B
Source: Fool
Lowe's LOW #2 home improve
Home ImproveLong
Lowe's LOW #2 home improvement
Source: MSCI
Lucid LCID PIF backed
AutoMulti
Lucid Group LCID Saudi PIF
Source: encyclopedia
Lululemon LULU
ApparelMulti
Lululemon LULU athletic apparel
Source: encyclopedia
MSCI Cons Disc 125 names
Sector StatsMulti
MSCI World Cons Disc 125 constituents
Source: MSCI
Mar 2026 -5.3% energy
Sector StatsShort
Cons Disc -5.3% Mar 2026 energy shock
Source: Financial
Marriott MAR Hilton HLT Hyatt H
TravelLong
Marriott MAR Hilton Hyatt hotel chains
Source: encyclopedia
McDonald's MCD #1 QSR
RestaurantsLong
McDonald's MCD largest QSR
Source: MSCI
MercadoLibre MELI LatAm
E-commerceLong
MercadoLibre MELI LatAm e-comm
Source: encyclopedia
Model Y best-selling
TeslaLong
Tesla Model Y best-selling
Source: Fool
Moncler luxury outerwear
LuxuryMulti
Moncler luxury outerwear Italian
Source: Fool
Musk volatility risk
TeslaShort
Musk-related sentiment swings
Source: 247
Netflix NFLX
StreamingLong
Netflix NFLX streaming leader
Source: encyclopedia
Nike NKE leader
ApparelMulti
Nike NKE athletic apparel leader
Source: Fool
Nike rev declined FY25
ApparelShort
Nike revenue declined FY25
Source: Fool
Nintendo NTDOY
GamingMulti
Nintendo NTDOY Japanese gaming
Source: encyclopedia
Nio Li XPeng China
AutoMulti
Nio Li XPeng Chinese EV startups
Source: encyclopedia
Nordstrom Rack JWN
Off-PriceMulti
Nordstrom Rack via JWN
Source: encyclopedia
Norwegian Carnival cruise
TravelMulti
Norwegian NCLH + Carnival CCL cruise
Source: encyclopedia
On Holding ONON Swiss
ApparelLong
On Holding ONON Swiss premium
Source: Fool
Optimus pivot Jan 2026
TeslaMulti
Tesla pivot to Optimus Jan 2026 Model S/X end
Source: Fool
PDD Pinduoduo Temu
E-commerceLong
PDD PDD Pinduoduo + Temu
Source: encyclopedia
Prime members 200M+
AmazonLong
Amazon Prime 200M+ members
Source: Fool
RH Restoration luxury
Home ImproveMulti
RH Restoration Hardware luxury
Source: encyclopedia
Restaurant Brands QSR
RestaurantsMulti
Restaurant Brands QSR Burger King + Tim Hortons
Source: encyclopedia
Retail sales $752.1B Mar 2026 high
Sector StatsLong
Retail sales $752.1B Mar 2026 highest TTM
Source: 247
Richemont CFRUY Cartier
LuxuryMulti
Richemont CFRUY Cartier + Van Cleef
Source: encyclopedia
Rivian RIVN luxury EV
AutoMulti
Rivian RIVN luxury EV adventure
Source: encyclopedia
Ross Stores ROST
Off-PriceLong
Ross Stores ROST off-price
Source: encyclopedia
Royal Caribbean RCL
TravelLong
Royal Caribbean RCL cruise leader
Source: encyclopedia
SRS Distribution acquired
Home ImproveMulti
Home Depot acquired SRS Distribution 2024
Source: Fool
Sea Limited SE Shopee
E-commerceMulti
Sea Limited SE Shopee SEA
Source: encyclopedia
Sector $7.39T total mkt cap
Sector StatsLong
MSCI Cons Disc $7.39T market cap
Source: MSCI
Sentiment 53.3 March 2026
Sector StatsShort
Sentiment 53.3 recession territory Mar 2026
Source: 247
Sherwin-Williams SHW paint
Home ImproveLong
Sherwin-Williams SHW paint
Source: encyclopedia
Sony Group Japan PlayStation
GamingLong
Sony Group Japanese PlayStation
Source: MSCI
Spotify SPOT music
StreamingLong
Spotify SPOT music streaming
Source: encyclopedia
Starbucks SBUX coffee
RestaurantsLong
Starbucks SBUX premium coffee
Source: Fool
Stellantis STLA
AutoMulti
Stellantis STLA Jeep + Chrysler + Peugeot
Source: encyclopedia
Supercharger network
TeslaMulti
Tesla Supercharger network
Source: Fool
TJX TJ Maxx HomeGoods
Off-PriceLong
TJX TJ Maxx + Marshalls + HomeGoods
Source: Fool
TSLA -17% YTD 2026
TeslaShort
TSLA -17% YTD 2026
Source: 247
Take-Two TTWO
GamingMulti
Take-Two TTWO GTA + NBA 2K
Source: encyclopedia
Tapestry TPR Coach
ApparelMulti
Tapestry TPR Coach + Kate Spade
Source: encyclopedia
Tesla 14.22% #2 weight
Sector StatsLong
Tesla 14.22% #2 sector weight
Source: MSCI
Tesla TSLA EV leader
TeslaLong
Tesla TSLA #2 EV maker after BYD
Source: Fool
Tiffany acquired Jan 2021
LuxuryMulti
Tiffany acquired by LVMH Jan 2021
Source: Fool
Top 10 = 60.81% concentration
Sector StatsMulti
Top 10 = 60.81% sector concentration
Source: MSCI
Toyota TM Japanese leader
AutoLong
Toyota TM Japanese auto leader
Source: MSCI
Trip.com TCOM China
TravelMulti
Trip.com TCOM China travel
Source: encyclopedia
Twitch streaming
AmazonMulti
Twitch streaming gaming
Source: Fool
Uber UBER mobility + Eats
RestaurantsLong
Uber UBER mobility + Eats
Source: encyclopedia
VCR -9% YTD 2026
Sector StatsShort
Vanguard VCR -9% YTD 2026
Source: 247
VCR Vanguard
ETFsLong
Vanguard VCR Cons Disc
Source: 247
VF Corp VFC Vans North Face
ApparelMulti
VF Corp VFC Vans + North Face
Source: encyclopedia
VW Volkswagen
AutoMulti
Volkswagen VOW German + Porsche
Source: encyclopedia
Whole Foods grocery
AmazonMulti
Whole Foods grocery vertical
Source: Fool
Williams-Sonoma WSM
Home ImproveMulti
Williams-Sonoma WSM
Source: encyclopedia
XLY S&P Cons Disc
ETFsLong
SPDR XLY Cons Disc ETF
Source: encyclopedia
YUM Brands KFC Pizza Hut Taco
RestaurantsMulti
YUM Brands KFC + Taco Bell + Pizza Hut
Source: encyclopedia
eBay EBAY auctions
E-commerceMulti
eBay EBAY marketplace
Source: encyclopedia

An encyclopedia of publicly documented strategies for education. YCAI does not recommend, endorse, or trade any of these. Not investment advice.